Mohamad Sabri, M.I. and Nazri, M.A. 2023. IMPACT OF BRAND EQUITY ON LAPTOP PURCHASE INTENTION AMONG PUBLIC UNIVERSITY STUDENT. I-iECONS e-proceedings. 10, 1 (Aug. 2023), 416–420. DOI:https://doi.org/10.33102/iiecons.v10i1.119.