Mohamad Sabri, Mohamad Irfan, and Muhamad Azrin Nazri. “IMPACT OF BRAND EQUITY ON LAPTOP PURCHASE INTENTION AMONG PUBLIC UNIVERSITY STUDENT”. I-IECONS E-Proceedings, vol. 10, no. 1, Aug. 2023, pp. 416-20, doi:10.33102/iiecons.v10i1.119.