THE ACCEPTANCE OF TIKTOK AS A DA’WAH AND LEARNING PLATFORM
DOI:
https://doi.org/10.33102/iiecons.v10i1.125Keywords:
Acceptance,TikTok, Da’wah, LearningAbstract
With its widespread recognition and substantial global user base, TikTok is one of the most prominent social media platforms. For many users, browsing through TikTok for a few hours daily has become a habitual or essential routine. This study is done in order to find the level of acceptance towards TikTok as a da’wah and learning platform. TikTok has been chosen since it has many users that used TikTok for gaining knowledge about learning and religious matters. With the technology improvement, people nowadays can easily gain information about da’wah and learning purposes. The minimum sample size was determined through Raosoft Calculator software. The study employs a quantitative approach via the Google Form platform, with 411 respondents. The survey questions were distributed to the public through various forms of social media such as WhatsApp, Instagram and Twitter via a link specially created to gather more respondents. Based on the results and findings, it indicates that the level acceptance of TikTok as a da’wah platform is high (M= 3.39). Same goes to the level acceptance of TikTok as learning platform is high (M= 3.50). So, throughout this research, it shows that people are accepting TikTok as a da’wah and learning platform. TikTok serves as an invaluable platform for the general public, facilitating both learning and preaching endeavours.
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