QUALITATIVE STUDY EXPLORING THE ADOPTION OF SHARIA E-WALLETS BY INDONESIA’S DIGITAL GENERATION : CASE STUDY: LINKAJA SYARIAH

Mia Andika Sari

Authors

Mia Andika Sari Faculty of Economics and Muamalat ,Universiti Sains Islam Malaysia, Malaysia

Keywords:

Digital Generation, Green Finance, Sharia E-wallet, UTAUT2

Abstract

This study investigates the usage behavior of Sharia e-wallets among Indonesia’s digital generation—Gen Y and Gen Z. Despite Indonesia’s position as the world’s largest Muslim-majority nation, the adoption of Sharia-compliant digital wallets remains limited. This research explores how performance expectancy, effort expectancy, social influence, government support, price value, hedonic motivation, Islamic Financial Literacy and habit influence use behavior, and how this behavior subsequently impacts user satisfaction and loyalty. The respondents interviewed were 9 people from various age groups and were classified as digital generations, namely generation Y and generation Z. The respondents were LinkAja Syariah users. LinkAja Syariah is a sharia e-wallet issued by a government company in Indonesia. The study highlights the critical roles of Islamic financial literacy and generational factors in shaping adoption patterns. Findings are expected to contribute to theory by extending UTAUT2 in the context of Islamic fintech and to practice by offering strategic insights for financial institutions, regulators, and policymakers aiming to strengthen Sharia-compliant digital ecosystems and promote sustainable, ethical finance in Indonesia.

Downloads

Download data is not yet available.

References

Abdelhalim, R. H., Sawwaf, M. El, Nasr, A. M., & Farouk, A. (2020). Experimental and numerical studies of laterally loaded piles located near oil-contaminated sand slope. Engineering Science and Technology, an International Journal, 23(4), 744–757.

Andriyaningtyas, I., Adam, M., & Herianingrum, S. (2022). PENERIMAAN E-WALLET SYARIAH LINKAJA DALAM RANGKA PENGEMBANGAN EKONOMI DIGITAL DI INDONESIA. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(4). https://doi.org/10.24034/j25485024.y2021.v5.i4.4772

Bakar, N. A., & Uzaki, K. (2020). E-Wallet Transactional Framework for Digital Economy : A Perspective from Islamic Financial Engineering. . International Journal of Management Science and Business Administration, 6(3), 50–57.

Bakri, M. H., Almansoori, K. K. S. M., & Azlan, N. S. M. (2023). Determinants intention usage of Islamic E-Wallet Among Millennials. Global Business and Finance Review, 28(1), 11–32. https://doi.org/10.17549/gbfr.2023.28.1.11

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2). Taylor & Francis, 3(2), 77–101.

BSI. (2024, November). BYOND by BSI SUPER APP TERBARU DARI BANK SYARIAH INDONESIA YANG BIKIN #SemuaJadiMudah.

Dalal, K. K., & Thaker, N. (2019). ESG and Corporate Financial Performance : A Panel Studyof Indians Companies. The IUP Journal of Corporate Governance, XVIII(1).

Intarot, P. (2018). Influencing Factor in E-Wallet Acceptant and Use. International Journal of Business and Administrative Studies, 4(4), 167–175.

Irimia-Diéguez, A., Albort-Morant, G., Oliver-Alfonso, M. D., & Ullah, S. (2023). Predicting the intention to use Paytech services by Islamic banking users. International Journal of Islamic and Middle Eastern Finance and Management. https://doi.org/10.1108/IMEFM-07-2022-0298

M. I. Hamzah, F. A. A. Ramli, & N. Shaw. (2023). “The Moderating Influence of Brand Image on Consumers’ Adoption of QR-Code E-Wallets,” . Journal of Retailing and Consumer Services, 73, 103–326.

Megadewandanu, S., Suyoto, & Pranowo. (2017). Exploring mobile wallet adoption in Indonesia using UTAUT2: An approach from consumer perspective. Proceedings - 2016 2nd International Conference on Science and Technology-Computer, ICST 2016, 11–16.

Nistor, N., Lerche, T., Weinberger, A., Ceobanu, C., & Heymann, J. O. S. (2019). Towards the integration of culture into the Unified Theory of Acceptance and Use of Technology. British Journal of Educational Technology, 45(1), 36–55.

Putra, H. D., Astuti, E. S., Kusumawati, A., & Abdillah, Y. (2021). Knowing the reasons of using E money LinkAja in Indonesia. Talent Development and Excellence. 12(3), 242–250.

Rabbani, M. R., Khan, S., & Thalassinos, E. I. (2020). FinTech, Blockchain and Islamic Finance: An Extensive Literature Review. In International Journal of Economics and Business Administration: Vol. VIII (Issue 2).

S. Mukherjee, M. M. Baral, B. L. L., R. Nagariya, B. Singh Patel, & V. Chittipaka. (2023). “Intentions to Adopt the Blockchain: Investigation of the Retail Supply Chain,” . Management Decision, 61, 1320–1351.

The Economist Intelligence Unit Limited. (2020). Global insights and market intelligence : Intelligence that moves you forward.

UN Global Compact. (2000). The Ten Principles of the UN Global Compact. The Power of Principles. https://unglobalcompact.org/what-is-gc/mission/principles

Venkatesh & et aVenkatesh, V. , M. M. G. , D. G. B. , & D. F. D. (2003). User Acceptance of Information Technology: Toward A Unified View. MIS Quarterly, 27(3), 425–478.

Venkatesh, V., Brown, S. A., Maruping, L. M., & Bala, H. (2008). Predicting Different Conceptualizations of System Use: The Competing Roles of Behavioral Intention, Facilitating Conditions, and Behavioral Expectation. MIS Quarterly, 32(3), 483–502.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly: Management Information Systems, 36(1), 157–178.