DIMENSI LITERASI MEDIA DAN KESEDIAAN PENYERTAAN POLITIK DALAM KALANGAN PENGUNDI MUDA BAHARU DI ZON SELATAN, MALAYSIA: MEDIA LITERACY AND POLITICAL PARTICIPATION READINESS AMONG YOUNG VOTERS IN THE SOUTHERN REGION IN MALAYSIA

Siti Nurshahidah  Sah Allam; Mohd Sufiean  Hassan; Abdul Rauf  Hj. Ridzuan; Noor Afzaliza Nazira  Ibrahim; Nur Shazana  Abdul Rani; Najihah Hanisah  Marmaya

doi:10.33102/iiecons.v10i1.17

Authors

Siti Nurshahidah Sah Allam School of Communication and Media Studies, UiTM Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah Melaka
Mohd Sufiean Hassan School of Communication and Media Studies, UiTM Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah Melaka
Abdul Rauf Hj. Ridzuan School of Communication and Media Studies, UiTM Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah Melaka
Noor Afzaliza Nazira Ibrahim School of Communication and Media Studies, UiTM Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah Melaka
Nur Shazana Abdul Rani School of Communication and Media Studies, UiTM Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah Melaka
Najihah Hanisah Marmaya Fakulti Perniagaan, Ekonomi Dan Perakaunan, Universiti Malaysia Sabah, 88400 Sabah, Malaysi

DOI:

https://doi.org/10.33102/iiecons.v10i1.17

Keywords:

Kemahiran Liteasi Media, Lokus Peribadi Politik, Struktur Pengetahuan Politik, pengundi muda, Kesediaan Penyertaan Politik

Abstract

: Ledakan teknologi komunikasi dan maklumat pada hari ini membuka platform kepada golongan muda terutama pengundi muda (Undi18) untuk mendapat akses maklumat politik. Hal ini mendorong kepada pelaksanaan polisi penurunan had umur mengundi daripada 21 tahun kepada 18 tahun di Malaysia. Objektif kajian ini untuk mengkaji tahap kemahiran literasi media dan tahap kesediaan penyertaan politik dalam kalangan pengundi muda di Malaysia. Kaedah survei digunakan ke atas 547 responden dalam kalangan pengundi muda (18-26 tahun) di Malaysia. Soal selidik telah melalui proses kesahan pakar dan kesahan bersemuka yang menjadikan nilai Alpha Cronbach bagi setiap item adalah melebihi 0.07 yang membawa maksud mempunyai aras kesahan yang baik. Pekali alfa untuk semua item ialah 0.95. Dapatan kajian menunjukkan tahap kemahiran literasi media dalam kalangan pengundi muda adalah sederhana (min=3.93) dan tahap kesediaan penyertaan politik dalam kalangan pengundi muda adalah rendah (min=2.56). Namun, responden dilaporkan mempunyai tahap pengetahuan politik yang tinggi dan menjadikan media sosial merupakan platform popular untuk mendapatkan maklumat politik. Kajian ini melaporkan ibu bapa, sekolah serta media sosial merupakan agen yang mempengaruhi minat politik. Kajian ini membawa implikasi sosial bahawa Kerajaan perlu mempergiat kempen kemahiran literasi media di peringkat sekolah hingga ke Institusi Pengajian Tinggi. Kepentingan kemahiran literasi media meningkatkan tahap kesediaan penyertaan politik dalam kalangan pengundi muda. Kajian ini turut membantu negara mencapai matlamat dasar Wawasan Kemakmuran Bersama 2030 di bawah Teras 5, iaitu Transformasi Modal Insan melalui Program Pembangunan Literasi Media dan Politik bagi melahirkan pemimpin berintegriti dalam kalangan golongan muda.

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