ANALYSIS OF THE FUZZY ANALYTICAL HIERARCHY PROCESS APPROACH IN DETERMINING HALAL TOURISM  INDICATORS IN DKI JAKARTA

Sunarmo; Aisyah Tiar Arsyad; Asri Noer Rahmi; Muhammad Raihan

Authors

Sunarmo Management Study Program,Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Aisyah Tiar Arsyad Management Study Program, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Asri Noer Rahmi Accounting Study Program, Universitas Al-Azhar Indonesia, Jakarta, Indonesia
Muhammad Raihan Management Study Program, Universitas Al-Azhar Indonesia, Jakarta, Indonesia

Keywords:

Halal Tourism DKI Jakarta, Fuzzy Analytical Hierarchy (AHP) Process, Halal Tourism criteria and sub-criteria

Abstract

The purpose of this study is to find out the indicators of Halal Tourism in DKI Jakarta based on priority levels. The number of informants in this study is 7 experts including the Ministry of Tourism and Creative Economy of the Republic of Indonesia, the DKI Jakarta Tourism and Creative Economy Office, the National Sharia Council of the Indonesian Ulema Council, academics, sharia travelers, Indonesian halal tourism associations, and sharia hotels. This study uses the Fuzzy Analytical Hierarchy Process (AHP) method. Based on the results of the study, it shows that at the criterion level, the priority of Jakarta's halal tourism indicators that must be prioritized in order is access, environment, service, and communication. Meanwhile, the priorities for the sub-criteria of Jakarta's halal tourism indicators are connectivity, infrastructure, availability of halal dining options, Muslim-friendly accommodation, availability of prayer places and mosques, stakeholders, destination marketing, communication skills, public safety, sustainability, and trust restrictions.

Downloads

Download data is not yet available.

References

Babolian Hendijani, R., & Sanny, L. (2021). The Role of Small and Medium-sized Enterprises to Promote Halal Tourism: The Case of Indonesia. Journal of Environmental Management and Tourism , 12(2 (50), 473–486.

Büyüközkan, G., Feyzioǧlu, O., & Havle, C. A. (2019). Intuitionistic fuzzy AHP based strategic analysis of service quality in digital hospitality industry. IFAC-PapersOnLine, 52(13), 1687–1692. https://doi.org/10.1016/j.ifacol.2019.11.443

Cadith, J., Yusuf, M., & Yulianti, R. (2022). Strategi Pengembangan Wisata Halal di DKI Jakarta. Publikauma : Jurnal Administrasi Publik Universitas Medan Area, 10(1), 73–88. https://doi.org/10.31289/publika.v10i1.6839

CrecentRating, Bank, I., Perkumpulan Pariwisata Halal Indonesia, & KNEKS. (2023). Indonesia Muslim Travel Index (IMTI) 2023.

Ekka, P. M. (2024). Halal tourism beyond 2020: concepts, opportunities and future research directions. In Journal of Islamic Marketing (Vol. 15, Issue 1, pp. 42–58). Emerald Publishing. https://doi.org/10.1108/JIMA-09-2022-0260

Fauzi, M. A., & Battour, M. (2024). Halal and Islamic tourism: science mapping of present and future trends. In Tourism Review. Emerald Publishing. https://doi.org/10.1108/TR-08-2023-0533

Fian Damasdino, Dian Afrini, & Prihatno. (2021). Pengaruh Keamanan Dan Keselamatan Terhadap Citra Destinasi Di Obyek Wisata Alam Air Terjun Sri Gethuk Gunungkidul. Journal of Tourism and Economic, 4(2), 164–175. https://doi.org/10.36594/jtec/xecm1e06

Guru, S., Sinha, A., & Kautish, P. (2023). Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process. International Journal of Emerging Markets, 18(11), 4819–4842. https://doi.org/10.1108/IJOEM-08-2021-1173

Huda, N., Rini, N., Muslikh, M., & Hidayat, S. (2021). Developing a strategic model for Halal Tourism in Aceh. International Journal of Religious Tourism and Pilgrimage, 9(1), 70–82. https://doi.org/10.21427/0y6f-gh36

Liao, H., Yang, S., Kazimieras Zavadskas, E., & Škare, M. (2023). An overview of fuzzy multi-criteria decision-making methods in hospitality and tourism industries: bibliometrics, methodologies, applications and future directions. In Economic Research-Ekonomska Istrazivanja (Vol. 36, Issue 3). Taylor and Francis Ltd. https://doi.org/10.1080/1331677X.2022.2150871

Manan, A., Wirianto, D., Fadhilah, M. A., & Kamarullah. (2023). Halal Tourism: A Proposed Sharia Model for Implementation. Jurnal Ilmiah Peuradeun, 11(1), 81–100. doi:10.26811/peuradeun.v11i1.784

Marlinda, A. P., Al-Fadhat, F., Cipto, B., & Jubba, H. (2023). Halal tourism as a strategic option for South Korean tourism. Journal of Islamic Marketing, 14(5), 1276–1290. doi:10.1108/JIMA-03-2021-0074

Martín, J. C., Orden-Cruz, C., & Zergane, S. (2020). Islamic finance and halal tourism: An unexplored bridge for smart specialization. Sustainability (Switzerland), 12(14), 1–15. https://doi.org/10.3390/su12145736

Mohsin, A., Rodrigues, H., Penela, D., & Luz, A. (2023, March 7). Is halal tourism taking off in OIC and non-OIC countries? A systematic study of published research. Journal of Islamic Marketing. Emerald Publishing. doi:10.1108/JIMA-03-2023-0077

Nasional, K., Dan, E., & Syariah, K. (2023). CrescentRating, Bank Indonesia & Perkumpulan Pariwisata Halal Indonesia Muslim Travel Index ( Extract).

Nurjaya, Paramarta, V., Dewi, R. R. V. K., Kusworo, Surasni, Rahmanita, F., Hidayati, S., & Sunarsi, D. (2021). Halal Tourism in Indonesia: Regional Regulation and Indonesian Ulama Council Perspective. International Journal of Criminology and Sociology, 10, 497–505. https://doi.org/10.6000/1929-4409.2021.10.58

Rachmiatie, A., Rahmafitria, F., Suryadi, K., & Larasati, A. R. (2022). Classification of halal hotels based on industrial perceived value: a study of Indonesia and Thailand. International Journal of Tourism Cities, 8(1), 244–259. doi:10.1108/IJTC-04-2021-0063

Sahani, N. (2021). Application of hybrid SWOT-AHP-FuzzyAHP model for formulation and prioritization of ecotourism strategies in Western Himalaya, India. International Journal of Geoheritage and Parks, 9(3), 349–362. https://doi.org/10.1016/j.ijgeop.2021.08.001

Said, M. F., Adham, K. A., Muhamad, N. S., & Sulaiman, S. (2022). Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns. Journal of Islamic Marketing, 13(4), 824–842. doi:10.1108/JIMA-07-2020-0202

Suseno, B. D., Sutisna, Hidayat, S., & Basrowi. (2023). Halal supply chain and halal tourism industry in forming economic growth. Uncertain Supply Chain Management, 11(4), 1433–1440. doi:10.5267/j.uscm.2023.8.003

Triansyah, F. A., Gunawan, A., & Ramadhaniyati, R. (2023). Factors of Indonesia Economic Growth (2017-2022). Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 11(01), 51–65. doi:10.21009/jpeb.011.1.5

Widjaja, Y. I., Khalifa, G. S. A., & Abuelhassan, A. E. (2020). The effect of Islamic attributes and destination affective image on the reputation of the Halal tourism destination of Jakarta. Journal of Environmental Management and Tourism, 11(2), 299–313. https://doi.org/10.14505/jemt.v11.2(42).08