UNLEASHING THE POWER OF MIZAN PRINCIPLES

A CASE STUDY OF BUSINESS GROWTH OF RESILIENT WOMEN MUSLIMPRENEUR IN MALAYSIA

Abstract

This article investigates the influence of Mizan principles on the business growth and resilience of women Muslimpreneurs in Malaysia. The study aims to uncover how the application of Mizan principles which are al-huriyyah (freedom), al-ubudiyyah (self-service to Allah), al-syura (discussion), and al-musawah (equity) can enhance the entrepreneurial capabilities of Malaysian Muslim business owners, leading to sustainable growth and resilience in the face of challenges and crisis. By conducting a case study analysis of successful women Muslimpreneurs, this research seeks to identify the ways in which the Mizan principles have been instrumental in driving their business success and overcoming obstacles. The study adopts a qualitative research methodology and conducts in-depth case studies of three selected women Muslimpreneurs operating in service industry in the Malaysian context. For this paper, only one of the women Muslimpreneurs will be highlighted. The findings reveal that the Mizan principles serve as a foundational framework for the entrepreneur, guiding their decision-making processes and business strategies while maintaining alignment with their Islamic values. The principle of al-ubudiyyah instills a strong sense of purpose and spiritual grounding, which bolsters resilience and perseverance in the face of adversity. Al-huriyyah and al-musawah foster a sense of autonomy and fairness, enabling women Muslimpreneurs to pursue innovative business opportunities and create inclusive work environments. Meanwhile, al-syura promotes collaboration, networking, and knowledge-sharing, which are vital for business growth and adaptation. The study concludes that the Mizan principles play a pivotal role in unleashing the potential of women Muslimpreneurs in Malaysia, driving business growth and resilience in harmony with their religious beliefs and values. The findings have significant implications for policymakers, academicians, and business support organisations, emphasizing the need to integrating the Mizan principles into entrepreneurship trainings and programs as an initiative to better cater to the unique needs of Muslimpreneurs. By doing so, Malaysia can capitalize on the strengths of this growing segment of entrepreneurs and promote inclusive, sustainable economic development.