DEVELOPING A MUSLIM FRIENDLY DESTINATION CRITERIA FOR HOMESTAY PROGRAMME: A CONCEPTUAL STUDY

Suhaida Herni  Suffarruddin; Amalina Mursidi; Hisham Sabri; Nur Ainna  Ramli

doi:10.33102/iiecons.v10i1.33

Authors

Suhaida Herni Suffarruddin Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Malaysia
Amalina Mursidi Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Malaysia
Hisham Sabri Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Malaysia
Nur Ainna Ramli Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Malaysia

DOI:

https://doi.org/10.33102/iiecons.v10i1.33

Keywords:

Muslim Friendly; Homestay Programme; Shariah-Compliant; Tourism Industry

Abstract

Muslim-friendly destination has become popular tourist attractions, providing visitors with the opportunity to explore the unique aspects of Islam. This growing interest presents an opportunity for industry players to shift the trend of tourism offerings. In this regard, homestay programme has the potential to become Muslim-friendly destinations for tourists. However, it is essential to determine to what extent Shariah-compliant practices should guide homestay operators in providing Muslim-friendly destinations. Hence, the objective of this study is to investigate the criteria that need to be considered to ensure Shariah compliance. Qualitative research techniques, such as in-depth interviews with coordinators of selected homestay programmes will be used to achieve the study objective. The results of this interview will be analysed using thematic analysis techniques. The outcome of this study will serve as a benchmark for industry stakeholders in developing strategies for homestay programme development. Moreover, the criteria developed in this research will offer a shariah-compliant guide for promoting Muslim-friendly destinations in Malaysia. This is in line with the National Tourism Policy’s (DPN 2020-2030) objectives of achieving competitiveness, sustainability, inclusivity, and global recognition as a Muslim-friendly destination.

Downloads

Download data is not yet available.

References

Amer Nordin, N. S., & Abd Rahman, F. (2018). A Critical Review of the Muslim-Friendly Hospitality Services Standard (MS 2610: 2015) in Malaysia. In Proceedings of the 3rd International Halal Conference (INHAC 2016), 211-222.

Ibrahim, I. K. B. W., & Hashim, K. S. H. Y. (2023). Shari'ah compliance safety for Malaysia Homestay Muslim Travelers. Halalpshere, 3(1), 1-10.

Jalasi, A., Ambad, S. N. A., & Ishar, N. I. M. (2022). Halal Image And Attitude Effect On The International Muslim Tourists’ Intention To Visit Homestays In Sabah, Malaysia: The Moderating Role Of Halal Awareness. al-Qanatir: International Journal of Islamic Studies, 28(2), 104-115.

Keling, W., & Entebang, H. (2017). Dayak Homestay Entrepreneur’s innovation characteristics. Ottoman: Journal of Tourism and Management Research, 2(2), 101-112.

Kementerian Pelancongan, Seni dan Budaya Malaysia, MOTAC (2023). Laporan Statistik Program Pengalaman Homestay Malaysia (Disember 2022). Dipetik daripada: https://www.motac.gov.my/program/pelancongan/homestay

Mapjabil, J., Ismail, S.C., Ab Rahman, B., Masron, T., Ismail, R., & Zainol, R. M. (2017). Homestays-community programme or alternative accommodation? A re-evaluation of concept and execution. Geografia-Malaysian Journal of Society and Space, 11(12), 1-8.

Othman, R., Azman, A., Hashim, K. S. H. Y., Radin, H., Adzhar, M., Mahamod, L. H., & Fadzillah, N. A. (2019). Assessment of Agro-Based Homestay Activities towards Muslim Friendly Tourism. International Journal of Academic Research in Business and Social Sciences, 9(2), 901-909.

Sakdiyakorn, M. & Sivarak, O. (2016). Innovation management in cultural heritage tourism: Experience from the Amphawa Waterfront Community, Thailand. Asia Pacific Journal of Tourism Research, 21(2), 212-238.

Samuni, N., Muin, S. A., & Abdullah, M. N. A. (2022). Implementation of Syaria Compliant Homestays in the Aspect of Design and Environmental Space of Muslim-Friendly Accommodation Facilities in Sabah. Sains Insani, 7(2), 64-73.

Santoso, S., Widyanty, W., Fatmawati, A. A., Ubaidillah, R., & Isa, S. M. (2021). Analysis of Muslim Friendly Tourism Development in Indonesia. Journal Ekonomi Islam, 10(2), 17-32.

Suffarruddin, S. H. (2022). Towards A Muslim Friendly Destination: Innovation Implementation in Kampungstay Desa Murni, Pahang. The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF 2022), 452-456.

Suffarruddin, S.H., Jaafar, M. & Rahman, S. (2021). Keupayaan Pelaksanaan Inovasi Produk dalam Program Homestay di Semenanjung Malaysia. Jurnal Pengurusan, 61, 1-14.