EXPLORING THE INFLUENCE OF HALAL CERTIFICATION ON CONSUMER BEHAVIOUR IN THE PHARMACEUTICAL INDUSTRY

Nor Azilah  Husin; Eka  Mariyanti; Mohammad  Abdilla; Muhammad  Omar; Popi  Fauziati

doi:10.33102/iiecons.v10i1.49

Authors

Nor Azilah Husin School of Business and Social Sciences, Albukhary International University, 05200 Alor Setar, Kedah, Malaysia
Eka Mariyanti Dept. Faculty of Economics and Business, Dharma Andalas University, Padang, Indonesia
Mohammad Abdilla Dept. Faculty of Economics and Business, Dharma Andalas University, Padang, Indonesia
Muhammad Omar Faculty of Business Accountancy and Social Sciences, Universiti Poly-Tech Malaysia, 56100 Cheras KL Malaysia
Popi Fauziati Faculty Economics and Business, Universitas Bung Hatta, Indonesia

DOI:

https://doi.org/10.33102/iiecons.v10i1.49

Keywords:

Intention to Consume Halal Pharmaceuticals, Information; Awareness; Certification; Elderly

Abstract

There is a growing demand for Halal Pharmaceuticals due to the increase in the Muslim population. They are now more concerned about halal goods and services. According to State of the Global Islamic Economy Report 2022, the 1.9 billion Muslims around the world spent the equivalent of US$2 trillion in 2021 in the food, pharmaceutical, cosmetics, fashion, travel, and media/recreation sectors, all of which are influenced by ethical purchasing requirements inspired by the Islamic faith. For Muslims, seeking halal goods is necessary to get Allah's blessings. Nonetheless, only a few pharmaceutical products have the certificated halal logo. This study aims to identify the variables of Halal Information, Halal Awareness, and Halal Certification to the intention to consume Halal Pharmaceuticals among older people. One hundred twenty-nine sets of questionnaires were distributed on Google form via WhatsApp. The data were analyzed using correlation and regression analysis. The finding revealed that all variables are positively linked to the Intention of Consuming Halal Pharmaceuticals. Interestingly, for multiple regression, only halal certification influenced the primary variable. The other two independent variables, Halal Information and Halal Awareness did not affect the elderly's intention to consume Halal Pharmaceuticals. This study's implication will help shed light on the understanding of the need of senior citizens. The roles of government and private agencies such as pharmaceutical manufacturers, hospitals, and caretakers of senior citizens should be aware of and provide the proper and halal pharmaceuticals for them. Fulfilling the elderly needs will improve their health, well-being, and quality of life.

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